Have you heard of Cognitive Search?

Digitalization has revolutionized the way businesses operate. Today, in order to stay competitive, it is highly imperative for organizations to transform themselves. As organizations expand and scale up to greater heights, the need to process and analyze larger amounts of data is also increasing. As per a report by IDC, by 2025, collective data size in the world would surge to a staggering 175 zettabyte.

So, what is cognitive search?

To understand this, let’s roll back a little. Back in the 90s and early 00’s, internet search was largely based on web directories and hyperlinks. These were a collection of websites, sorted and arranged in categories. Remember Yahoo! Directory? It was the company’s first offering in 1994 and was quite popular until web directories started losing their essence owing to internet burst. Web directories couldn’t catch up to increasing internet consumption and also needed manual intervention — which made them obsolete. This is when ‘search engines’ took over. Google Search Engine is by far the most widely used search engine in the world. You type ‘cute cats’ on search bar and there you are — thousands and thousands of resources with cute cats for you!

Why cognitive search?

As per industry reports, a lot of time is spent in searching and locating the right information by employees, having wasted at least 20% of their daily working hours. Issues such as duplication of efforts, missing files, security compromise and reduced collaboration are somethings which we all have faced sometime or the other. Content management today is one of the top priorities of organizations, with 95% of the businesses identifying unstructured data as a major challenge. While majority of the employers have tried offering their employees seamless ways of performing daily operations via Cloud technology, a streamlined way of searching relevant information is still amiss. Cognitive search enables you to extract the exact information that you need from large data sources. It has the ability to understand a query just as humans and offer search results accordingly.